Completion Rate Insight
The Completion Rate Insight Analysis feature provides comprehensive insights into survey response behavior through detailed analytics and visualizations. This feature helps you understand how respondents interact with your surveys, track completion rates, and identify potential Abandoned Answer Points.
Feature Overview
The Completion Rate Analysis dashboard offers four main sections:
1. Insights Analysis
2. Collector Analysis
3. Date Analysis
4. Abandoned Answer Points Statistics
5. Other Analysis
- Option Switch Analysis
- Unsubmitted Response Statistical Analysis
- Unsubmitted Response Detailed Data
Insights
This section provides key metrics including:
- Effective Responses: Total number of successfully submitted surveys
- Total Visits: Unique page visits (deduplicated by Cookie)
- Completion Rate: Displayed in a real-time circular progress chart
- Average Page Duration: Split into submitted and unsubmitted categories
Collector Analysis
The source collector analysis features:
1. Double-ring chart showing:
- Collector names and proportions
- Response rate per collector
- Completion rate for each collector
Date Analysis
This section offers two viewing modes:
1. Daily View:
- Bar chart showing completion rate trends
- Time period selection (Monthly/Weekly/All)
- Navigation controls for previous/next periods
2. Monthly View:
- Line chart showing monthly trends
- Chart type switching options
- Download functionality
Abandoned Answer Points Statistics
This section helps identify where respondents stop completing surveys:
- Default bar chart visualization
- Multiple chart type options (Line/Bar)
- Zoom, download, and print capabilities
Other Statistics
- Option Switch Analysis:
- Unsubmitted Response Statistical Analysis:
- Unsubmitted Response Detailed Data:
Key Concepts
Understanding the following concepts is crucial for interpreting the analysis results:
Effective Responses: The total number of successfully submitted surveys.
Total Visits: The number of visits to the survey page, deduplicated by Cookie (equivalent to page UV).
Completion Rate: Calculated as (Effective Responses / Total Visits) * 100%. Note: Total visit counts are only recorded for enterprise users. If a user upgrades during the survey collection period, total visits are calculated from the upgrade date, which may result in completion rates exceeding 100%.
Average Page Duration: The average time spent by all visitors on the survey page.
Average Page Duration (Submitted): The average time spent by respondents who successfully submitted their surveys.
Average Page Duration (Not Submitted): The average time spent by respondents who did not submit their surveys.
Abandoned Answer Points: The last question answered by a respondent before closing the page without any further actions (including answering other questions or clicking the submit button).
Abandoned Answer Points Statistics: Analysis of the frequency of Abandoned Answer Points for all unsubmitted surveys.
Option Switch Analysis (Single Choice): Generates a matrix where options are both rows and columns (e.g., 3x3 matrix for 3 options). Diagonal values represent final selections, while non-diagonal values show switches between options.
Example scenarios for single-choice questions:
1. Single selection of A: Records 1 in A-to-A
2. Multiple selections of A (e.g., AAAAA): Records 1 in A-to-A after deduplication
3. Sequential selections (e.g., ABCABC): Records switches between options and final selection
Option Switch Analysis (Multiple Choice): Generates a matrix with options as rows and "Selection Count"/"Cancellation Count" as columns (e.g., 3x2 matrix for 3 options).
- Selection Count: Total times an option was selected (including both submitted and unsubmitted surveys)
- Cancellation Count: Times an option was selected and then deselected
Option Click Analysis: Counts the total number of clicks on each option by all respondents.
Unsubmitted Survey Analysis: Statistical summary of answered questions from unsubmitted surveys. Note that the total number of responses may vary between questions due to different completion progress.
Unsubmitted Survey Detailed Data: Presents all answered questions from unsubmitted surveys in a survey-like format. Questions that were not answered will show no data.
Note on Multiple Responses: When the same user answers, exits, and answers again, their responses will be merged for analysis and presentation.
Important Notes
- Behavior logs are only collected for surveys with less than 100,000 responses
- Data is limited to surveys created within the last 6 months
- Total visit counts are only recorded for enterprise users
- Completion rates may exceed 100% when users upgrade to enterprise version
- Multiple responses from the same user will be merged for analysis
FAQs
Q: What is the Completion Rate Insight Analysis feature?
A: The Completion Rate Insight Analysis feature provides comprehensive insights into survey response behavior through detailed analytics and visualizations. It helps you understand how respondents interact with your surveys, track completion rates, and identify potential abandoned answer points.
Q: What are the main sections of the Completion Rate Analysis dashboard?
A: The dashboard offers five main sections: Insights Analysis, Collector Analysis, Date Analysis, Abandoned Answer Points Statistics, and Other Analysis (including Option Switch Analysis, Unsubmitted Response Statistical Analysis, and Unsubmitted Response Detailed Data).
Q: How is the completion rate calculated?
A: Completion rate is calculated as (Effective Responses / Total Visits) * 100%. Note that total visit counts are only recorded for enterprise users, and completion rates may exceed 100% when users upgrade to enterprise version during the survey collection period.
Q: What does the Collector Analysis show?
A: The Collector Analysis features a double-ring chart showing collector names and proportions, response rate per collector, and completion rate for each collector, helping you understand which distribution methods are most effective.
Q: How does the Date Analysis work?
A: Date Analysis offers two viewing modes: Daily View (bar chart with completion rate trends) and Monthly View (line chart with monthly trends). You can select time periods (Monthly/Weekly/All) and navigate between periods.
Q: What are Abandoned Answer Points?
A: Abandoned Answer Points are the last questions answered by respondents before closing the page without submitting. This analysis helps identify where respondents commonly stop completing surveys.
Q: How does Option Switch Analysis work for single-choice questions?
A: For single-choice questions, it generates a matrix where options are both rows and columns. Diagonal values represent final selections, while non-diagonal values show switches between options, helping track respondent decision-making patterns.
Q: What does the Option Switch Analysis show for multiple-choice questions?
A: For multiple-choice questions, it generates a matrix with options as rows and "Selection Count"/"Cancellation Count" as columns, showing total selections and cancellations for each option.
Q: What are the limitations of this feature?
A: Behavior logs are only collected for surveys with less than 100,000 responses, data is limited to surveys created within the last 6 months, and total visit counts are only recorded for enterprise users.
Q: How does the system handle multiple responses from the same user?
A: When the same user answers, exits, and answers again, their responses will be merged for analysis and presentation, providing a comprehensive view of their interaction with the survey.
Q: What insights can I gain from the Unsubmitted Response Analysis?
A: This analysis provides statistical summaries of answered questions from unsubmitted surveys, helping you understand what content respondents engage with before abandoning the survey.
