模板 產品研究 產品購買意向調查範本

產品購買意向調查範本

產品購買意向調查範本

使用現成範本，30 秒即可建立問卷。選擇範本、自訂內容，然後輕鬆分享並收集答卷。
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Product Purchase Intent Survey Template

Thank you for participating in this anonymous purchase intent research survey. All responses will only be used for aggregate market analysis and will not be shared with third parties. The survey takes approximately 5 minutes to complete.
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*
What is your age group
Under 18 years old
18-25 years old
26-30 years old
31-40 years old
41-50 years old
51-60 years old
Over 60 years old
*
What is your gender
Male
Female
Prefer not to disclose
*
What is your highest completed level of education
Middle school or below
High school / Vocational secondary school
Associate degree
Bachelor's degree
Graduate degree or above
*
Have you ever purchased products in the product category covered by this research
Yes, I have purchased at least one in the past 12 months
Yes, but my last purchase was more than 12 months ago
No, I have never purchased any products in this category
*
How often do you purchase products in this category
Less than once a year
Once a year
2-4 times a year
5-10 times a year
More than 10 times a year
*
Where do you usually purchase products in this category[請選擇 1-6 項]
Physical retail stores
Brand official website
Third-party e-commerce platforms
Social media shopping channels
Second-hand marketplaces
Other
*
How important is each of the following factors when you consider purchasing a product in this category
Not important at allSlightly importantModerately importantVery importantExtremely important
Product price
Brand reputation
Product quality
Product functionality
Online user reviews
After-sales service
Packaging design
Environmental sustainability
*
How likely are you to purchase a product in this category in the next 3 months
Extremely unlikely
Extremely likely
*
How likely are you to recommend products from your favorite brand in this category to a friend or colleague
0
10
*
How do you evaluate price points for a standard product in this category
At what price would you consider this product too cheap to trust its quality, and would not buy it
At what price would you consider this product to be good value for money, and worth buying
At what price would you consider this product to be expensive but still acceptable to purchase
At what price would you consider this product too expensive to purchase
*
Please rank the following factors by priority when making a purchase decision (sort from most important to least important)[選擇 全部 項並排序]
  • Product price
  • Product quality
  • Brand reputation
  • Sustainability credentials
  • Customer user reviews
Do you have any additional comments about your purchase preferences or decision-making processes for products in this category that you would like to share
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模板介紹

產品購買意向調查範本是一種策略性市場調查工具，旨在衡量消費者購買興趣，非常適合產品經理、行銷分析師及電子商務品牌。


此具洞察力的範本採用結構化格式，設有專門區塊評估購買可能性、價格敏感度、功能價值及現有競爭替代方案，設計上能捕捉清晰資料，無需複雜設定。


只要自訂產品描述與價格層級以配合即將上市的商品，並將連結分享給目標面板，即可即時接收消費者意向數據。


非常適合概念測試、上市前驗證或優化現有產品線，確保有組織且以數據為基礎的市場需求預測方法，降低投資風險。


點擊「使用此範本」輕鬆建立客製化的產品購買意向調查，解鎖預測洞察，讓你能自信地推出下一款產品。

3 個簡單步驟即可開始

1

使用這個模板

點選「使用此範本」即可在 SurveyMars 中開啟。無需註冊，也能預覽和測試。

2

自訂您的問卷

編輯題目、上傳標誌，並將設計調整為符合您的品牌。無需技術能力，也能建立專業問卷。

3

分享並收集答卷

透過連結、QR Code 或嵌入網站分享。答卷送出後，會立即顯示在您的儀表板中。

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