模板 产品研究 产品购买意向调查模板

产品购买意向调查模板

产品购买意向调查模板

使用现成模板，30 秒即可创建问卷。选择模板、自定义内容，然后轻松分享并收集答卷。
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13
题
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Product Purchase Intent Survey Template

Thank you for participating in this anonymous purchase intent research survey. All responses will only be used for aggregate market analysis and will not be shared with third parties. The survey takes approximately 5 minutes to complete.
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*
What is your age group
Under 18 years old
18-25 years old
26-30 years old
31-40 years old
41-50 years old
51-60 years old
Over 60 years old
*
What is your gender
Male
Female
Prefer not to disclose
*
What is your highest completed level of education
Middle school or below
High school / Vocational secondary school
Associate degree
Bachelor's degree
Graduate degree or above
*
Have you ever purchased products in the product category covered by this research
Yes, I have purchased at least one in the past 12 months
Yes, but my last purchase was more than 12 months ago
No, I have never purchased any products in this category
*
How often do you purchase products in this category
Less than once a year
Once a year
2-4 times a year
5-10 times a year
More than 10 times a year
*
Where do you usually purchase products in this category[请选择 1-6 项]
Physical retail stores
Brand official website
Third-party e-commerce platforms
Social media shopping channels
Second-hand marketplaces
Other
*
How important is each of the following factors when you consider purchasing a product in this category
Not important at allSlightly importantModerately importantVery importantExtremely important
Product price
Brand reputation
Product quality
Product functionality
Online user reviews
After-sales service
Packaging design
Environmental sustainability
*
How likely are you to purchase a product in this category in the next 3 months
Extremely unlikely
Extremely likely
*
How likely are you to recommend products from your favorite brand in this category to a friend or colleague
0
10
*
How do you evaluate price points for a standard product in this category
At what price would you consider this product too cheap to trust its quality, and would not buy it
At what price would you consider this product to be good value for money, and worth buying
At what price would you consider this product to be expensive but still acceptable to purchase
At what price would you consider this product too expensive to purchase
*
Please rank the following factors by priority when making a purchase decision (sort from most important to least important)[选择 全部 项并排序]
  • Product price
  • Product quality
  • Brand reputation
  • Sustainability credentials
  • Customer user reviews
Do you have any additional comments about your purchase preferences or decision-making processes for products in this category that you would like to share
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模板介绍

产品购买意图调查模板是一种战略性市场调研工具，旨在衡量消费者购买兴趣，非常适合产品经理、市场分析师和电子商务品牌。


这个富有洞察力的模板采用结构化格式，设有专门板块用于评估购买可能性、价格敏感度、功能价值及当前竞争替代方案，旨在获取清晰的数据，无需复杂配置。


只需根据即将发布的产品描述和价格层级进行定制，将链接分享给目标面板，即可实时接收消费者意图数据。


非常适合概念测试、上市前验证或优化现有产品线，确保市场需求预测和降低投资风险的有序、数据驱动方法。


点击“使用此模板”，轻松构建定制的产品购买意向调查，解锁预测洞察，让您的下一个产品充满信心地发布。

3 个简单步骤即可开始

1

使用这个模板

点击“使用此模板”即可在 SurveyMars 中打开。无需注册，也能预览和测试。

2

自定义您的问卷

编辑题目、上传 Logo，并将设计调整为符合您的品牌。无需技术能力，也能创建专业问卷。

3

分享并收集答卷

通过链接、二维码或嵌入网站分享。答卷提交后，会立即显示在您的仪表盘中。

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