Customer attitudes survey template helps market research teams, customer experience units, and customer insights departments collect structured feedback about satisfaction, perceptions, and preferences. Use this free template to understand how customers feel about your products and services and prioritize improvements.

The template includes rating questions (a 1–10 satisfaction scale), likelihood to recommend, open-ended prompts about what customers like most and areas for improvement, a question about difficulties encountered, a follow-up detail field, usage frequency choices, and a final comment box. These items capture quantitative scores and qualitative insights.

Ideal scenarios include product feedback collection, post-purchase follow-up, UX testing, segmentation studies, and ongoing sentiment tracking across customer segments. Teams can filter and analyze responses to spot trends and prioritize action. You can compare segments, export results, visualize trends, and share findings with stakeholders for faster decision-making and track improvements.

Click "Use This Template" to start customizing and deploy your survey quickly.