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ElderThrive™ Survey

Thank you for participating in this survey. We are a start up business seeking your input to understand market needs and opportunities for a product supporting healthy ageing and reducing frailty. All responses will be kept fully confidential. 


In 2016 the WHO recognised Sarcopenia, age-related muscle loss, as a disease. Frailty or Sarcopenia are related and escalating global challenges. Frailty is not confined to the very old: 1 in 5 adults aged 50–64 already show signs. With no approved drug treatments for Frailty or Sarcopenia, nutrition remains the most practical intervention to keep people stronger and independent for longer. Our cofounder Dr Simon Exton sees the impacts of the conditions and the need for solutions frequently in his work with elderly patients in hospitals. 


We are developing ElderThrive™ as a specifically tailored science-led combination supplement range of the things that your body needs to support rebuilding and the repair of muscle health and reduces frailty. ElderThrive™ will hopefully be created as a biscuit, powder to add into a drink, or a sweet such as a chocolate. ElderThrive™ uniquely addresses the full journey of later-life health prevention, recovery, and long term maintenance with proprietary formulations guided by clinical expertise. 


Further information and to contact us please see https://www.elderthrive.com/ and for further science information including FAQ's then https://www.elderthrive.com/science/ 
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1.
Do you or a close friend/relative suffer from loss of muscle health or frailty?
Please tick all options that apply.
[Checkboxes]
I suffer with both muscle health and frailty
I know someone that suffers with both muscle health and frailty
No I do not suffer or know someone that suffers with muscle health and frailty
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2.
Currently what medicines, supplements and actions such as activity do you or a close friend/relative take to try to reduce the effects of muscle health and frailty?
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3.
ElderThrive™ is being developed as a once a day treatment/supplement. What formats would work best for you or a close friend/relative?
Please tick all options that apply.
[Checkboxes]
Sweet / chocolate
Biscuit
Shot of flavoured drink
Powder to add to a cold drink of your choice
Pill / Capsule
Dessert / Pudding
Other
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4.
If you were to order ElderThrive™, which purchasing options would you choose?
Please tick all options that apply.
[Checkboxes]
Online monthly subscription
Online non-subscription purchase direct from ElderThrive™
Online retail e.g. Amazon
Supermarket
Pharmacy and Health Food stores e.g. Boots, Superdrug, Holland & Barrett
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5.
What would encourage you or a close friend/relative to try ElderThrive™ for the first time?
Please tick all options that apply.
[Checkboxes]
Free Sample
Positive customer reviews
Recommendation from friends or family
Recommendation from a trusted expert or organisation
Evidence of product claims and performance
Information about ingredients and sourcing
Convenience and ease of use
Other 
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6.
Assuming ElderThrive™ met your expectations and was available to purchase today as a daily supplement, what is the maximum amount you would realistically be willing to pay for one month's supply in British Pounds (£)?
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7.
What is your gender?
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8.
What is your age?
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9.
What is your main country of residence?
10.
If you would like to be kept up to date with the progress of ElderThrive, please provide your e-mail address. We promise not to send frequent spam, and you can change your marketing contact preferences any time by contacting us at ElderThrive.com
11.
Please provide your name if you would like to be included in our mailing lists addressed to you
12.
If you like further information and maybe be interested to help with a small donation or investment to progress this start up business, then please reconfirm your e-mail address?
13.
Please add any other comments or questions below
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